Smart and TNT Shine at the 16th Kidlat Awards with Creative Excellence. At the 16th Kidlat Awards, Smart Communications and TNT, under PLDT mobile services, demonstrated their creative prowess by winning five medals for their exceptional advertising campaigns.
The prestigious Kidlat Awards 2024 recognize the most innovative and engaging campaigns in the Philippines, celebrating both the creative minds behind them and the brands they represent.
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TNT Gold and Silver Wins for SIM Registration Campaign
TNT and its partner agency GIGIL earned a gold award under the Classic Creativity category for their impactful SIM Registration campaign. This campaign, designed to raise awareness about the importance of SIM registration, won a silver award for its Creativity in Engagement for outstanding public relations execution.
The campaign ability to capture attention and encourage action made it a viral hit, resonating with millions of subscribers across the Philippines.
The SIM Registration film was a standout in the competitive advertising landscape, not only due to its message but also its innovative approach in engaging the public
. By combining creative storytelling with a public service message, TNT campaign turned a regulatory requirement into an opportunity for meaningful customer interaction.
Smart Bronze Win for FIBA Basketball World Cup Campaign
On the other hand, Smart and GIGIL took home a bronze award for their massive Smart MOA Ball installation as part of their campaign for the 2023 FIBA Basketball World Cup. The installation, which transformed the iconic SM Mall of Asia globe into a giant basketball complete with a hoop, captivated audiences both locally and internationally.
The epic scale and creativity of this project not only impressed the judges but also generated immense buzz, highlighting Smart’s innovative approach to brand engagement.
The Smart MOA Ball campaign was more than just an installation; it was a testament to the brand’s dedication to sports and entertainment. The campaign also received accolades at the 2023 CLIO Sports Awards, a global event that celebrates the best in sports marketing. In addition, it was recognized as Best Outdoor Ad by the global ad industry website Bestads.
TNT Petmaloop Challenge | A Guinness World Record
Another triumph for TNT came with their record-breaking Petmaloop Challenge, executed in collaboration with Ace Saatchi & Saatchi. The campaign, which secured two bronze awards for Creativity in Engagement – Influencer and Creativity in Engagement – Brand Experience, set a new Guinness World Record for the longest travel livestream.
The livestream covered an impressive 75 kilometers, spanning from Bustos, Bulacan, to Rizal Park in Manila, and lasted over 26 hours.
The Petmaloop Challenge showcased TNT’s creative use of digital platforms to engage with audiences in a unique and memorable way. This achievement not only added to TNT’s growing list of accolades but also cemented the brand’s reputation for pushing boundaries in creative engagement.
A Commitment to Creativity and Customer Engagement
These awards underscore the creativity, dedication, and hard work of Smart and TNT, as well as their agency partners. Lloyd Manaloto, Head of Prepaid at Smart, expressed his pride in the team accomplishments: “We are honored by all these awards, which result from the creativity, hard work, and collaboration of our internal teams and agency partners.”
Erika Apostol, Head of TNT, added: “We dedicate these to all our customers, who always inspire us to come up with meaningful and creative ways to engage them powered by our superior mobile network.” This recognition highlights how Smart and TNT continue to prioritize customer engagement through innovative and impactful campaigns.
Consistent Recognition for Excellence
The awards at the Kidlat Awards are just the latest in a series of local and international recognitions that Smart and TNT have received for their viral campaigns. TNT SIM Registration campaign, with its series of public service reminders, not only garnered millions of views and widespread engagement but also received honors at AdFest 2024, Boomerang 2023 Awards, and Korea MAD Stars 2023.
The Kidlat Awards, organized by 4A Philippines, provide a platform for recognizing the creative achievements of the advertising industry in the country. The awards celebrate campaigns that are not only innovative but also highly effective in delivering meaningful messages to their audiences.
Conclusion
The success of Smart and TNT at the 16th Kidlat Awards reaffirms their leadership in the advertising and marketing space. From their innovative approaches to SIM registration to record-breaking digital challenges, these brands continue to set the bar high for creativity and customer engagement.
With a commitment to excellence and collaboration with top agencies like GIGIL and Ace Saatchi & Saatchi, Smart and TNT are poised to continue driving meaningful connections with their audiences. Through their creative advertising campaigns, these brands not only entertain but also inspire millions of Filipinos nationwide.