DITO Telecommunity Takes Part in Bacolod 45th MassKara Festival. The MassKara Festival, now marking its 45th year, stands as one of the most anticipated cultural events in the Philippines. Known as the “City of Smiles”, Bacolod City transforms into a vibrant carnival of joy, music, and celebration.
This year, DITO Telecommunity, a trailblazer in telecommunications, proudly returns to be part of this spectacular event. With a commitment to fostering unity, promoting Filipino talent, and enhancing community engagement, DITO is set to create unforgettable moments during this month-long celebration.
The Essence of the MassKara Festival
The MassKara Festival is a tribute to Bacolod’s resilient spirit. Featuring vivid street parades, dancers donning elaborate masks, and dazzling tribal costumes, the festival pays homage to Bacolod’s historical journey as a city and symbolizes hope and joy in the face of challenges.
In its Sapphire Anniversary, the festival’s itinerary is packed with unique events, promising a grander and more colorful celebration than ever before. This year, DITO Telecommunity partners with the City Government of Bacolod to further elevate the festivities with technology-driven experiences and community-centric activities.
Highlights of DITO Participation in the MassKara Festival 2024
The celebration began with the MassKara Festival Grand Countdown Salubong on October 11, 2024. Attendees can look forward to the following key events organized and supported by DITO Telecommunity:
1. Miss Bacolod MassKara 2024 Coronation Night
On October 19, the festival’s beauty and talent take center stage with the Miss Bacolod MassKara 2024 Coronation Night. A special highlight is the Miss DITO Telecommunity 2024 award, recognizing the contestant who embodies confidence and dedication to community building.
2. TODO Na DITO ElekTROIKA Divas and Electric Float Parade
Celebrating women in music, the TODO Na DITO ElekTROIKA Divas will showcase powerful performances, leading into the TODO Na DITO Electric Float Parade on October 26. Bacolod’s most visually stunning float will receive the coveted title of Bacolod’s Best Float of 2024, symbolizing creative excellence.
3. MassKara Street Dance & Arena Competition
The festival culminates on October 27 with the TODO Na DITO MassKara Street Dance & Arena Competition. Dance groups will light up the arena with electrifying performances, showcasing their unique take on the “TODO NA DITO” anthem, which reflects the vibrant energy and unity of Bacolod’s communities.
DITO Community-Centric Vision
Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business, expressed, “At DITO Telecommunity, we believe our role goes beyond providing connectivity. We aim to empower communities, celebrate our heritage, and support Filipino talent. The MassKara Festival embodies Bacolod’s spirit, and we are thrilled to be part of this celebration.”
Experience DITO Days at MassKara 2024
The excitement continues from October 25 to 27, 2024, as DITO Telecommunity hosts DITO Days at the Lacson Tourism Strip. Visitors can explore the DITO Experiential Hub, which features interactive activities, giveaways, and a cozy café. Festival-goers can access exclusive DITO products, including:
- DITO Sim Starter and Level-Up Prepaid Packs
- FLEXPlan Postpaid Plans
- DITO Home 5G Postpaid and Prepaid WiFi Kits
- The new DITO Home WOWFi, featuring the world’s first 5G RedCap technology designed for home use, offering fast and affordable connectivity that will make you say “WOW!”
Exciting TODO Na DITO Contests and Concerts
Every DITO Day will feature contests that highlight the immense local talent in Bacolod. These include:
- TODO Kantahan (Singing Competition)
- TODO Sayawan (Dance Battle)
- TODO Gaming (eSports and video gaming challenge)
The nights will come alive with the TODO Na DITO MassKara Concerts, featuring well-loved artists. On October 25, enjoy the music of Cup of Joe, known for their hit song “Tingin.” On October 26, catch performances by the energetic P-pop group ALAMAT and the talented Hev Abi, who gained fame with the song “Walang Alam.” Local DJs and artists will further amplify the energy with their powerful sets.
Conclusion
DITO Telecommunity Corporation, a Filipino telecommunications provider, was granted the Certificate of Public Convenience and Necessity by the National Telecommunications Commission in 2019.
Committed to delivering world-class, fast, affordable, and secure services, DITO strives to connect Filipino communities nationwide, ensuring that access to data is no longer a privilege but a fundamental right.